We found from our audience’s feedback through our questionnaires, overall we got a fairly good results. We found that 9 out of 10 people keep interest throughout our video. The common answer for this was due to that the audience wanted to carry on to the end of the video to find out what happen at the end of the story. So at the begging of our planning this was the intended purpose of the story so therefore I think it has performed its task very well. The other answer that was given was ‘kind of’, so this proves to use that our music video can aim at the majority of people and keep interest on the artist. But there may always be someone who does not like the style of our music video.
We found that the impression of what our music video gives off about the band is that they belong to a rock genre. Also we found out through our music video that we reflected the bands personality and their relationships, of that this is a casual, fun, young band. From one example of our questionnaires they put, ‘the band don’t take themselves to seriously, enjoy having a laugh and like being involved during the filming of their own videos.’ We also found that the audience of the band thought that the performance was good but someone did find the band too friendly and boring at times.
The most common answer to where will you mostly likely see this music video was the internet, giving examples like, ‘ You tube and new music websites.’ This tells me that using a My Space website as our ancillary tasks was the right choice to make, due to that most people will search on the internet for new artists. Therefore our advertising within our website to buy merchandise and their new single is more likely to reach out to people that on TV. Although 2 people did say TV and the answers they gave were, ‘4music, Viva, free view channels or MTV channels.’
Everyone we found understood the story of the video. An example of an answer, ‘love story, the guy cannot tell the person he loves that he loves her.’ This tells us that through the audience understanding the storyline that the story must have had clear visuals throughout the video for everyone to understand what is going on. Due to a typical love story has been involved I think that this has help people to understand the story due to that it is something that people would recognise. So therefore will be easier to pick up on the storyline.
This brings me onto that the audience also therefore thinks that the Lyrics ands the visuals link together very well. So through the lyrics we have used them to tell a story so therefore this has been acted out on screen. So then having lyrics and visuals that are matching on screen, this makes it very clear to the audience of what the story is about.
Through the music of the song the majority of the people thought that the music fitted with the visuals of the song. An opinion of this was that when the emotions arise within the music visual, they pick in the music & can be identified through the lyrics as well. Another example, ‘the music certainly fits the visuals as the editing has resulted in the pace and cutting being inline and in time. Two other opinions was that the music video did not fit in with the visuals due to the music was too upbeat for the music video.
We also found through asking our audience that they found that our music video was up too very high quality. Reasons for this are that quality of the editing & storyline made the video look very professional, and that the music video was free flowing, clean cut and well presented. Improvements have also been included in how to get our music video to good quality. Theses ideas where, ‘ could be made more interesting by making clips shorter.’
We found that 5 people would like to buy this single after watching this music video. We got 2 maybes and 3 No due to that this is not there type of music, so would not be interested in buying that music. So therefore not all genres of music can acquire to all peoples tastes. But one no did say that the promotion of the artist and single was good.
We also wanted to find out even after they have watch our music video, would they become fans of the artist after viewing there music video? For this 4 people said yes, that they would monitor further releases & they would want to hear there next single. For the No’s again was for the reason that this music was not their taste in music, that the genre did not suit them or maybe was too cheesy.
The improvements that were stated from our audience were that the acting skills of the actors should be improved. There should be more variation in band shots and more transitions used, more interesting action/colourful storyline throughout the video. Shorter clips should be used to make more impact, better lip sync but is very hard to do & the singer should look more comfortable and enthusiastic when singing.
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